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Rhetoric and Composition · College · College and University

Rhetoric: Ethos, Pathos, and Logos

The three classical rhetorical appeals and how writers use each to persuade an audience.

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25 basic cards for College Rhetoric and Composition. Set 4 of 7 in Rhetoric. It opens with "What is ethos?" and "What is pathos?". Study it alongside the other College sets below.

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What is ethos?
Show answerAn appeal to the audience's trust in the speaker's credibility and character.
What is pathos?
Show answerAn appeal to the audience's emotions and values.
What is logos?
Show answerAn appeal to logic, reason, and evidence.
Which ancient Greek philosopher developed the concept of ethos, pathos, and logos?
Show answerAristotle.
Name the three types of ethos.
Show answerPractical wisdom, moral character, and goodwill.
How does practical wisdom function as ethos?
Show answerIt establishes the speaker as knowledgeable and experienced in the subject matter.
How does moral character function as ethos?
Show answerIt shows the speaker as honest, upright, and trustworthy.
How does goodwill function as ethos?
Show answerIt demonstrates that the speaker has the audience's best interests in mind.
Why might a subject matter expert's testimony carry stronger ethos than a non-expert's?
Show answerExperts demonstrate practical wisdom and knowledge, making their claims more credible.
What is the purpose of a pathos appeal?
Show answerTo move the audience emotionally in support of the argument.
What emotions might a writer appeal to when using pathos?
Show answerFear, sympathy, anger, pride, joy, shame, or love, depending on the argument.
What is the ethical challenge when using pathos?
Show answerEthical pathos connects emotions to genuine reasons; manipulative pathos exploits emotions dishonestly.
How does pathos connect to audience experience?
Show answerIt works through shared values, memories, or experiences that the audience can relate to.
What role do personal stories play in pathos?
Show answerStories create emotional connection by making abstract ideas concrete and relatable.
What is the foundation of a logos appeal?
Show answerEvidence, facts, statistics, and logical reasoning.

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