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Rhetoric and Composition · College · College and University

Rhetoric: Audience and Purpose Concepts

Concepts for analyzing a writer's audience, purpose, and rhetorical situation.

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25 basic cards for College Rhetoric and Composition. Set 2 of 7 in Rhetoric. It opens with "What is the rhetorical situation?" and "What is the audience in rhetoric?". Study it alongside the other College sets below.

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What is the rhetorical situation?
Show answerThe circumstances prompting communication: the audience, the writer's purpose, the subject, and the broader context.
What is the audience in rhetoric?
Show answerThe person or group of people the writer or speaker addresses.
Define exigence in rhetoric.
Show answerThe problem, need, or urgency that prompts a piece of writing to exist.
What is kairos?
Show answerThe right or opportune moment to deliver a message when the audience is most receptive.
Define ethos as a rhetorical appeal.
Show answerAn appeal based on the credibility, character, and trustworthiness of the speaker or writer.
Define pathos as a rhetorical appeal.
Show answerAn appeal to the audience's emotions, values, and personal experiences.
Define logos as a rhetorical appeal.
Show answerAn appeal based on logic, reason, evidence, and factual information.
What is tone in writing?
Show answerThe attitude or emotional quality a writer conveys toward the subject and audience.
What is register in rhetoric?
Show answerThe level of formality in language, ranging from very formal to very casual.
Define decorum in rhetoric.
Show answerThe principle of matching language, style, and tone to the audience and context.
What is a discourse community?
Show answerA group that shares knowledge, common values, and ways of communicating about a particular topic or field.
What is stance in writing?
Show answerThe position or perspective a writer adopts in relation to the subject and audience.
What is voice in writing?
Show answerThe distinctive personality and perspective of the writer as conveyed through word choice, tone, and style.
What is a writer's purpose?
Show answerThe goal or intended effect the writer wants to achieve with the audience.
What does it mean to argue in rhetoric?
Show answerTo make and support a claim with evidence and reasoning in order to persuade an audience.

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