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Rhetoric and Composition · College

Rhetoric: Audience and Purpose Concepts

Concepts for analyzing a writer's audience, purpose, and rhetorical situation.

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What is the rhetorical situation?
The circumstances prompting communication: the audience, the writer's purpose, the subject, and the broader context.
What is the audience in rhetoric?
The person or group of people the writer or speaker addresses.
Define exigence in rhetoric.
The problem, need, or urgency that prompts a piece of writing to exist.
What is kairos?
The right or opportune moment to deliver a message when the audience is most receptive.
Define ethos as a rhetorical appeal.
An appeal based on the credibility, character, and trustworthiness of the speaker or writer.
Define pathos as a rhetorical appeal.
An appeal to the audience's emotions, values, and personal experiences.
Define logos as a rhetorical appeal.
An appeal based on logic, reason, evidence, and factual information.
What is tone in writing?
The attitude or emotional quality a writer conveys toward the subject and audience.
What is register in rhetoric?
The level of formality in language, ranging from very formal to very casual.
Define decorum in rhetoric.
The principle of matching language, style, and tone to the audience and context.
What is a discourse community?
A group that shares knowledge, common values, and ways of communicating about a particular topic or field.
What is stance in writing?
The position or perspective a writer adopts in relation to the subject and audience.
What is voice in writing?
The distinctive personality and perspective of the writer as conveyed through word choice, tone, and style.
What is a writer's purpose?
The goal or intended effect the writer wants to achieve with the audience.
What does it mean to argue in rhetoric?
To make and support a claim with evidence and reasoning in order to persuade an audience.

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