Cialdini principles, rhetorical appeals, stakeholder influence and communication.
40 cards · basic cards · AI-written, checked twice. Edit anything.
- What principle of influence describes the obligation people feel to return favors?
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Reciprocity- How can giving first create advantage in negotiations?
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By triggering reciprocity, making the other party feel obligated to give back something of equal value- What is a limitation of excessive reciprocity tactics?
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If the initial favor is seen as manipulative, it damages trust and backfires- Which business scenario most naturally uses reciprocity?
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Offering a free trial, sample or consultation to potential clients- What principle explains why people resist changing their stated positions?
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Commitment and Consistency- What is the foot-in-the-door technique?
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Getting a small initial agreement that leads to larger commitments later- Why are written agreements more powerful than verbal ones?
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Written commitments increase consistency because they are visible and harder to walk back- How does public commitment increase persuasion?
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People are more likely to follow through when they have committed publicly, to maintain their reputation- What principle makes people follow the actions of others?
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Social Proof- Why are testimonials effective in persuasion?
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They provide social proof by showing that others have had positive experiences- How do you use social proof when entering a new market?
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Find early adopters or influencers, then highlight their support to attract others- What does consensus mean in the context of social proof?
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The evidence that many people approve of or are using a product or idea- What principle makes people defer to experts and authority figures?
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Authority- Why is establishing credentials important before negotiating?
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Credentials signal authority and expertise, making your arguments more persuasive- How can you build perceived authority in a room without a formal title?
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Demonstrate expertise through knowledge, past successes and confident communication
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