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Sociology · College · College and University

Sociology: Research Methods and Demography

Surveys, ethnography, sampling, population measures, and demographic transitions.

About this set

40 basic cards for College Sociology. Set 2 of 3 in Sociology. It opens with "What is a survey?" and "What is ethnography?". Study it alongside the other College sets below.

40 cards · basic cards · AI-written, checked twice. Edit anything.

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What is a survey?
Show answerA research method using questionnaires or interviews to collect data from a sample of respondents
What is ethnography?
Show answerA qualitative research method where the researcher participates in and observes the daily lives of a group
Define random sampling
Show answerA sampling method where every member of the population has an equal chance of being selected
What is stratified sampling?
Show answerA sampling method that divides the population into subgroups and selects proportionally from each stratum
Define cluster sampling
Show answerA sampling method where the population is divided into clusters and entire clusters are randomly selected
What is systematic sampling?
Show answerA sampling method where you select every kth element from an ordered population list
Define convenience sampling
Show answerA non-probability sampling method using readily available subjects, not necessarily representative of the population
What is snowball sampling?
Show answerA non-probability sampling method where existing subjects refer new subjects, often used for hard-to-reach populations
What is validity in research?
Show answerThe degree to which a measure or study actually measures what it claims to measure
Define reliability in research
Show answerThe consistency or repeatability of a measurement or research result
What is a control group?
Show answerA group in an experimental design that does not receive the treatment, used for comparison with the experimental group
Define the independent variable
Show answerThe variable that the researcher manipulates to observe its effect on the dependent variable
What is the dependent variable?
Show answerThe variable that is measured to see if it is affected by the independent variable
What is qualitative research?
Show answerResearch focusing on describing meaning and understanding rather than numerical data
Define quantitative research
Show answerResearch using numerical data and statistical analysis to test hypotheses and measure relationships

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