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Public Speaking · College · College and University

Persuasive Speaking and Rhetoric

The rhetorical appeals of ethos, pathos, and logos, and core persuasion techniques for speeches.

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35 basic cards for College Public Speaking. It opens with "What is ethos in persuasive speaking?" and "What is pathos in persuasive speaking?". Study it alongside the other College sets below.

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What is ethos in persuasive speaking?
Show answerThe appeal to credibility and trustworthiness of the speaker; establishing authority and character to convince an audience.
What is pathos in persuasive speaking?
Show answerThe appeal to emotions and values of the audience; using emotional language and stories to create connection.
What is logos in persuasive speaking?
Show answerThe appeal to logic and reason; using evidence, data, and rational arguments to prove a point.
What is the primary purpose of establishing ethos?
Show answerTo make the audience believe the speaker is knowledgeable, honest, and trustworthy enough to be believed.
How does a speaker build ethos?
Show answerBy demonstrating expertise, citing relevant experience, using respectful language, and acknowledging opposing views fairly.
What is parallelism in rhetoric?
Show answerThe use of similar grammatical structures or word patterns in successive phrases or clauses for emphasis and rhythm.
Define repetition as a persuasive technique.
Show answerRepeating key words or phrases throughout a speech to emphasize importance and make ideas more memorable.
What is a rhetorical question?
Show answerA question posed for effect that does not require a direct answer; used to prompt audience reflection or agreement.
What is antithesis in rhetoric?
Show answerThe juxtaposition of contrasting ideas in parallel structures to emphasize differences and create balance.
Define anaphora in rhetoric.
Show answerThe repetition of a word or phrase at the beginning of successive clauses or sentences for emphasis.
What is a metaphor in persuasive speaking?
Show answerA direct comparison between two unlike things without using 'like' or 'as'; helps audiences understand complex ideas through familiar concepts.
What are the main types of evidence in logos appeals?
Show answerStatistical data, expert testimony, historical facts, case studies, research findings, and relevant examples.
What is expert testimony as evidence?
Show answerA statement or opinion from someone with recognized authority or specialized knowledge in the relevant field.
What is the purpose of using concrete examples in a persuasive speech?
Show answerTo make abstract ideas tangible and relatable, helping audiences visualize and understand arguments better.
What is a call to action in persuasive speaking?
Show answerA direct request or challenge for the audience to take a specific action or adopt a particular belief.

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