Product, price, place, and promotion, and how they combine into a marketing mix, from an intro marketing course.
35 cards · basic cards · AI-written, checked twice. Edit anything.
- What are the Four Ps of the marketing mix?
- Product, Price, Place, Promotion
- Define the marketing mix
- The combination of product, price, place, and promotion decisions that a company uses to attract customers
- Which P refers to what you are selling?
- Product
- Which P refers to how much customers pay?
- Price
- Which P refers to where customers buy?
- Place
- Which P refers to how you communicate with customers?
- Promotion
- Define product in the marketing mix
- Any physical good, service, or idea that a business offers to customers
- What is product quality?
- How well a product meets customer expectations and performs its intended function
- What is product design?
- The process of creating how a product looks, feels, and functions
- What is product packaging?
- The materials and design used to contain and present a product
- Define branding
- Creating a name, symbol, or design that identifies a company's product and sets it apart
- What is a product line?
- A group of related products offered by the same company
- What is pricing strategy?
- The approach a company uses to set prices for its products
- Define cost-plus pricing
- Setting a price by adding a desired profit margin to the product's cost
- Define competitive pricing
- Setting prices based on what competitors charge for similar products