Types of advertising, the promotional mix, and basic media planning concepts from an intro marketing course.
30 cards · basic cards · AI-written, checked twice. Edit anything.
- What is advertising?
- Paid, nonpersonal communication about a product or service through an identified sponsor.
- Name the five elements of the promotional mix.
- Advertising, personal selling, sales promotion, public relations, and direct marketing.
- What does reach mean in media planning?
- The total number of people exposed to an advertising message.
- What does frequency mean in media planning?
- The number of times an audience member is exposed to an advertising message.
- How is Gross Rating Points (GRP) calculated?
- Reach multiplied by frequency.
- What is CPM in advertising?
- Cost per thousand impressions, the price of reaching one thousand people.
- Name three common types of print advertising.
- Newspapers, magazines, and direct mail.
- What are the two main types of broadcast advertising?
- Television and radio.
- Name three types of digital advertising.
- Display ads, search engine ads, and social media ads.
- What is outdoor advertising?
- Advertising displayed in public places such as billboards, transit ads, and signage.
- What is personal selling?
- Face-to-face or one-on-one persuasive communication with a customer.
- Give three examples of sales promotion tactics.
- Coupons, contests, free samples, discounts, or rebates.
- What is public relations in the promotional mix?
- Managing communication between an organization and the public to build a favorable image.
- What is direct marketing?
- Targeted communication sent directly to specific customers, such as email, mail, or phone calls.
- What is an advertising objective?
- A specific, measurable goal that an advertising campaign aims to achieve.