Types of advertising, the promotional mix, and basic media planning concepts from an intro marketing course.
30 cards · basic cards · AI-written, checked twice. Edit anything.
- What is advertising?
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Paid, nonpersonal communication about a product or service through an identified sponsor.- Name the five elements of the promotional mix.
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Advertising, personal selling, sales promotion, public relations, and direct marketing.- What does reach mean in media planning?
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The total number of people exposed to an advertising message.- What does frequency mean in media planning?
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The number of times an audience member is exposed to an advertising message.- How is Gross Rating Points (GRP) calculated?
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Reach multiplied by frequency.- What is CPM in advertising?
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Cost per thousand impressions, the price of reaching one thousand people.- Name three common types of print advertising.
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Newspapers, magazines, and direct mail.- What are the two main types of broadcast advertising?
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Television and radio.- Name three types of digital advertising.
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Display ads, search engine ads, and social media ads.- What is outdoor advertising?
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Advertising displayed in public places such as billboards, transit ads, and signage.- What is personal selling?
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Face-to-face or one-on-one persuasive communication with a customer.- Give three examples of sales promotion tactics.
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Coupons, contests, free samples, discounts, or rebates.- What is public relations in the promotional mix?
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Managing communication between an organization and the public to build a favorable image.- What is direct marketing?
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Targeted communication sent directly to specific customers, such as email, mail, or phone calls.- What is an advertising objective?
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A specific, measurable goal that an advertising campaign aims to achieve.
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