Pitch decks, sales funnels, customer acquisition cost, lifetime value and scaling.
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- What is a pitch deck?
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A presentation used to persuade investors to fund a business idea
- Name the seven core components of a pitch deck.
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Problem, solution, market, business model, team, traction, and funding ask
- What is the 'problem' slide in a pitch deck?
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The slide that identifies a specific, urgent pain point customers face
- What is the 'solution' slide?
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The slide showing how your product solves the identified problem
- What is a 'traction' slide?
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Evidence that your product has gained market acceptance (users, revenue, partnerships)
- What is TAM (Total Addressable Market)?
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The total revenue opportunity if your product captured 100% of the market
- What is the purpose of the 'team' slide in a pitch deck?
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To introduce founders and key members, highlighting their relevant expertise and experience
- What is the 'ask' in a pitch deck?
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The specific amount of funding or support being requested from investors
- What is a 'use of funds' slide?
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A breakdown showing how the requested investment will be allocated across departments or initiatives
- What is the 'competitive advantage' slide?
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An explanation of why your solution wins versus competitors in the market
- How many slides should a pitch deck contain?
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Typically 10 to 20 slides for a focused, compelling presentation
- What is a 'hockey stick' projection?
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A revenue forecast showing slow initial growth followed by rapid exponential increase
- What is a sales funnel?
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A model of the customer journey from first awareness through final purchase decision
- What are the three main stages of a sales funnel?
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Awareness (top), consideration (middle), and decision or conversion (bottom)
- What happens at the awareness stage of a sales funnel?
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Potential customers first learn about your product or service