Foundational digital marketing concepts including SEO, social media marketing, and content marketing.
36 cards · basic cards · AI-written, checked twice. Edit anything.
- What does SEO stand for?
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Search Engine Optimization- What is a keyword in digital marketing?
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A word or phrase that users type into search engines- What is keyword research?
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The process of identifying and analyzing search terms people use when looking for products or services- What are meta tags?
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HTML snippets that describe a page's content to search engines and users (title, description, keywords)- What is a backlink?
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A hyperlink from one website to another website- What is link building?
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The process of acquiring hyperlinks from external websites to improve search engine rankings- What is technical SEO?
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Optimization of a website's infrastructure and backend to improve crawling, indexing, and page speed- What is on-page SEO?
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Optimization of individual web pages through content, meta tags, headings, and keywords- What is content marketing?
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Creating and distributing valuable, relevant content to attract and engage a target audience- What is a blog in content marketing?
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A regularly updated section of a website where valuable articles and posts are published- What is a pillar page?
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A comprehensive page that covers a broad topic in depth, linking to related topic cluster content- What is a topic cluster?
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A group of related web pages organized around a central pillar page, improving topical authority- What is social media marketing?
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Using social platforms to build brand awareness, engagement, and drive conversions- What is organic reach on social media?
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The number of people who see your content without paying for promotion- What is engagement rate?
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The percentage of your audience that interacts with your content through likes, comments, or shares
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