Market research methods, survey design, and primary versus secondary data collection.
30 cards · basic cards · AI-written, checked twice. Edit anything.
- Define primary data in market research.
- Information collected directly from original sources for a specific research purpose.
- What is secondary data?
- Data that already exists and was collected by someone else for another purpose.
- Name three sources of secondary data.
- Academic journals, government statistics, industry reports, company records, published surveys.
- What is qualitative research?
- Research that focuses on understanding motivations, attitudes, and reasons behind behavior through non-numerical data.
- Define quantitative research.
- Research that collects and analyzes numerical data to identify patterns, relationships, and test hypotheses.
- What is a focus group?
- A small group of people, typically 6-12, brought together to discuss a topic and provide insights on attitudes and beliefs.
- What is an in-depth interview in market research?
- A one-on-one conversation with an individual to explore their perspectives, experiences, and motivations in detail.
- Define observational research.
- A method where researchers watch and record consumer behavior, interactions, or activities in real or controlled settings.
- What is a survey?
- A quantitative research method using structured questionnaires to collect standardized data from a large sample.
- What is population in research?
- The entire group that a researcher wants to study or draw conclusions about.
- Define a sample in research.
- A subset of the population selected to participate in the study.
- What is random sampling?
- A sampling method where every member of the population has an equal chance of being selected.
- Define stratified sampling.
- A sampling method where the population is divided into distinct groups, and samples are drawn from each group proportionally.
- What is non-probability sampling?
- A sampling method where selection is based on convenience or researcher judgment rather than random selection.
- What is sampling bias?
- Systematic error that occurs when the sample selected is not representative of the population.