Art History · General

Typography Basics

Core typography vocabulary including type classifications, kerning, and hierarchy concepts for design beginners.

34 cards · basic cards · AI-written, checked twice. Edit anything.

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What are serifs?
Small lines or strokes extending from the ends of letters.
Define a serif typeface.
A typeface where letters have small lines at the ends of strokes.
Define a sans-serif typeface.
A typeface where letters have no serifs or decorative lines.
What is a slab serif typeface?
A typeface with thick, block-like serifs that resemble horizontal bars.
What is a script typeface?
A typeface that resembles handwriting or calligraphy.
What is a display typeface?
A typeface designed for large sizes in headlines, not for body text.
What is a monospace typeface?
A typeface where every letter takes up the same width.
What is the baseline?
The imaginary horizontal line on which most letters sit.
What is the x-height?
The height of the lowercase letter x, measuring the main body of lowercase letters.
What are ascenders?
Parts of lowercase letters that extend above the x-height.
What are descenders?
Parts of letters that extend below the baseline.
What is cap height?
The height of uppercase letters from the baseline.
What is kerning?
The adjustment of space between two specific letters to improve appearance.
What is tracking?
The uniform spacing between all letters in a word or block of text.
What is leading?
The vertical distance between lines of text, measured from baseline to baseline.

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