Email studio, journey builder, and audience segmentation concepts tested on Salesforce Marketing Cloud certification exams.
35 cards · basic cards · AI-written, checked twice. Edit anything.
- What is Email Studio in Salesforce Marketing Cloud?
Show answer
A tool for creating, managing, and sending email campaigns to subscribers- What is a send classification in Email Studio?
Show answer
A configuration defining email delivery method, tracking options, footer content, and other send-time settings- What does the Email Studio preview feature enable?
Show answer
Testing personalization and dynamic content before sending to verify correct display- What purpose do subscriber email preferences serve?
Show answer
Allow subscribers to control their communication frequency, channels, and content types- How are email bounces categorized in Marketing Cloud?
Show answer
Hard bounces are invalid addresses; soft bounces are temporary issues like full mailbox or server problems- What is a suppression list in Email Studio?
Show answer
A list of email addresses excluded from sends to protect sender reputation or honor unsubscribe requests- What email scheduling options are available in Email Studio?
Show answer
Send immediately, schedule for specific date/time, or use relative time like X days after enrollment- What is dynamic content in Email Studio?
Show answer
Conditional blocks that display different content to subscribers based on their attributes or behaviors- What template types exist in Email Studio?
Show answer
HTML templates, text-only templates, and pre-built templates from the library- What is Journey Builder in Salesforce Marketing Cloud?
Show answer
An automation tool for building multi-channel customer journeys with decision trees and scheduled interactions- What are entry sources in Journey Builder?
Show answer
Methods to add subscribers to a journey: lists, data extensions, API calls, and event triggers- What is an interaction in Journey Builder?
Show answer
A step or activity that executes an action on subscribers, such as sending email, SMS, or updating data- Name three activity types in Journey Builder.
Show answer
Email send, SMS send, decision split (or: wait, update data, goal, report)- What is a decision split in Journey Builder?
Show answer
A branching point that routes subscribers to different paths based on attributes, behaviors, or criteria- What purpose does a wait activity serve in Journey Builder?
Show answer
Pauses a subscriber's progression for a specified duration before the next action executes
FlashKeepers