Email studio, journey builder, and audience segmentation concepts tested on Salesforce Marketing Cloud certification exams.
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- What is Email Studio in Salesforce Marketing Cloud?
- A tool for creating, managing, and sending email campaigns to subscribers
- What is a send classification in Email Studio?
- A configuration defining email delivery method, tracking options, footer content, and other send-time settings
- What does the Email Studio preview feature enable?
- Testing personalization and dynamic content before sending to verify correct display
- What purpose do subscriber email preferences serve?
- Allow subscribers to control their communication frequency, channels, and content types
- How are email bounces categorized in Marketing Cloud?
- Hard bounces are invalid addresses; soft bounces are temporary issues like full mailbox or server problems
- What is a suppression list in Email Studio?
- A list of email addresses excluded from sends to protect sender reputation or honor unsubscribe requests
- What email scheduling options are available in Email Studio?
- Send immediately, schedule for specific date/time, or use relative time like X days after enrollment
- What is dynamic content in Email Studio?
- Conditional blocks that display different content to subscribers based on their attributes or behaviors
- What template types exist in Email Studio?
- HTML templates, text-only templates, and pre-built templates from the library
- What is Journey Builder in Salesforce Marketing Cloud?
- An automation tool for building multi-channel customer journeys with decision trees and scheduled interactions
- What are entry sources in Journey Builder?
- Methods to add subscribers to a journey: lists, data extensions, API calls, and event triggers
- What is an interaction in Journey Builder?
- A step or activity that executes an action on subscribers, such as sending email, SMS, or updating data
- Name three activity types in Journey Builder.
- Email send, SMS send, decision split (or: wait, update data, goal, report)
- What is a decision split in Journey Builder?
- A branching point that routes subscribers to different paths based on attributes, behaviors, or criteria
- What purpose does a wait activity serve in Journey Builder?
- Pauses a subscriber's progression for a specified duration before the next action executes