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Business Analytics · MBA Core · Professional Certifications

Business Analytics Forecasting and Time Series

Moving averages, exponential smoothing, trend and seasonality, forecast accuracy.

About this set

40 basic cards for MBA Core Business Analytics. It opens with "What is a simple moving average?" and "What is the main advantage of a weighted moving average?". Study it alongside the other MBA Core sets below.

40 cards · basic cards · AI-written, checked twice. Edit anything.

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What is a simple moving average?
Show answerThe average of the previous n observations, where all observations are weighted equally
What is the main advantage of a weighted moving average?
Show answerIt allows more recent observations to have higher weights than older observations
Define exponential smoothing
Show answerA forecasting method where recent observations receive higher weights and weights decay exponentially into the past
What does the smoothing parameter alpha control in exponential smoothing?
Show answerThe weight given to the most recent observation, ranges from 0 to 1
What is Holt's double exponential smoothing?
Show answerAn extension of simple exponential smoothing that estimates both level and trend components
What does Winter's triple exponential smoothing add to Holt's method?
Show answerA seasonal component in addition to level and trend
What is trend in a time series?
Show answerA persistent, long-term movement in one direction, either upward or downward
What is seasonality in a time series?
Show answerA repeating pattern that occurs at fixed intervals within each year or defined period
What is additive seasonality?
Show answerA seasonal component that is added to the level and trend, producing constant seasonal swings
What is multiplicative seasonality?
Show answerA seasonal component that multiplies the level and trend, producing larger seasonal swings when the trend is higher
When should multiplicative seasonality be used instead of additive?
Show answerWhen the seasonal variation increases or decreases proportionally with the level of the series
What does stationarity mean in a time series?
Show answerThe statistical properties (mean, variance, autocorrelation) remain constant over time
What is differencing?
Show answerSubtracting each observation from the previous observation to remove trend and make a series stationary
What does an ACF plot show?
Show answerThe correlation between an observation and its lagged values at different lags
What does a PACF plot show?
Show answerThe correlation between an observation and its lagged values after removing the effects of intermediate lags

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