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Data Science · College · College and University

Data Visualization Principles

Chart selection, visual encodings, color use, Tufte principles, dashboards, misleading charts and storytelling with data.

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35 basic cards for College Data Science. It opens with "When should you use a bar chart instead of other chart types?" and "When is a line chart most appropriate?". Study it alongside the other College sets below.

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When should you use a bar chart instead of other chart types?
Show answerFor comparing values across categories, especially when the number of categories is moderate (up to about 20).
When is a line chart most appropriate?
Show answerFor showing changes over time, especially for continuous time series or when you want to emphasize trends.
What is a scatterplot best used for?
Show answerShowing the relationship between two continuous variables and identifying correlations or clusters.
When is a pie chart an appropriate choice?
Show answerOnly when showing parts of a whole that sum to 100%, and only with 2-3 categories since humans struggle comparing angles.
What is a heatmap used for?
Show answerVisualizing values in a matrix where color intensity represents the magnitude, useful for showing patterns in high-dimensional data.
When should you use a box plot?
Show answerFor displaying the distribution of continuous data and comparing distributions across groups, showing quartiles and outliers.
What is a small multiple visualization?
Show answerA series of similar charts showing the same data structure but for different subsets or categories, enabling easy comparison.
When are parallel coordinates plots useful?
Show answerFor exploring relationships in high-dimensional datasets (many variables) by drawing each observation as a line across parallel axes.
What are the six main visual encodings in order of effectiveness?
Show answerPosition, length, direction, angle, area, and color.
What is preattentive processing in visualization?
Show answerThe ability to perceive certain visual properties (like color or position) in under 250 milliseconds without conscious effort.
Why is position the most effective visual encoding?
Show answerBecause humans are naturally skilled at judging spatial position and distance along a common scale.
How should quantitative data be encoded in a visualization?
Show answerUsing position (on a common scale), length, or area rather than color, angle, or size when possible.
How should categorical data be encoded?
Show answerUsing position, color, or shape, rather than position on a continuous scale which implies magnitude.
What is the Gestalt principle of proximity in visualization?
Show answerObjects that are close together are perceived as a group, helping organize visual elements.
What are the three main types of color palettes?
Show answerSequential (light to dark for ordered data), diverging (two hues from a midpoint), and categorical (distinct hues for unordered categories).

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